Although findings are ambiguous, many investigations have indicated that there are differences between gender in preferences for colors. A review of color studies done by Eysenck in early 's notes the following results to the relationship between gender and color.
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An early major finding was that females showed a greater preference for warm colors than males and males showed a greater preference for cool colors than females Helson and Lansford, New York: Guilford. On the other hand, other studies report substantial gender differences, and have shown that males and females differ when it comes to their favorite colors.
A cross-cultural study on color preference gender sex difference in Guilford three Asian cities: Comparison between Tokyo, Taipei and Tianjin. This connection can include biological, erotic, physical, emotional, social, or spiritual feelings and behaviors.
Men also became more bored than did the gender sex difference in Guilford in the gray room. However, according to the evidence gathered from this study, subjects in this study appeared to be more effected by the combination of color properties such as hue, value, and chroma, than by the coolness or wamth alone.
Journal of Home Economics, 56,
You will receive the larger discount available for each item. Each factor was then assigned a name based on the underlying contruct that found to be in common within each set of adjective descriptors see list below.
Is there a gender difference in response to color? Switch to the full site. The Undergraduate Catalog also includes academic department and major information, academic regulations and resources, admission standards and requirements, and tuition, fees, and financial aid information.